Daniel McFarland

I have 13 years of experience in the field of web and graphic design with a focus on designing usable websites and engaging interactive experiences.

Technical Skills

Expert/Advanced Knowledge of:
Photoshop, Fireworks, Flash, Actionscript 1 & 2, (X)HTML, CSS, UX, IA, SEO, Wordpress, cmScribe, HTML email marketing, audio/video creation for the web, podcasting

Intermediate/Working knowledge of:
Javascript, jQuery/Prototype, PHP, MySQL, ASP.NET, Perl, Actionscript 3, Drupal, Joomla, After Effects, Final Cut Pro, Premiere Pro

Skills Experience

Designing standards-based websites and web applications that are usable and visually compelling. Strong experience with SEO and Section 508 and WCAG compliance.

Creating interactive experiences that engage and inspire.

Building user interfaces that get out of the way. Strong experience with Information Architecture, User Experience Design and Wireframing/Prototyping.

Community building and management through social networking, message boards and mailing lists.

Strong Project Management and organization skills. Experience with MS Project, Basecamp, Backpack and MS Office.

Utmost attention to detail.

Playing the drums (14 years) and guitar (16 years).

• Designed and built websites and intranets for a wide range of clients, including The Pennsylvania Academy of Fine Arts, Firstrust Bank and Drexel University School of Public Health, using Fireworks, Photoshop and Flash.
  

• Converted new and existing sites to use cmScribe, an ASP.NET content management system, using HTML, CSS, JavaScript, and Flash/Actionscript.
  

• UI design and user-experience planning for new CMS features, including final front-end implementation in ASP.NET
  

• Created an updated design for the company website.
  

• Designed and built in-house promotions including HTML email newsletters and CD-ROM/Flash presentations.
  

Continued to refine design skills and gain technical knowledge including advanced CSS techniques, working with content management systems and a working knowledge of front-end ASP.NET.

• Produced multimedia presentations and CD-ROMs using Flash and Actionscript 1 & 2
  

• Designed and built websites and intranets for corporate clients and small businesses, using HTML, CSS, Javascript and Flash.
  

• Designed and programmed Flash games and applications for clients including The National Dairy Council and Sanofi-Aventis.
  

• Produced in-house promotional pieces using Flash/Actionscript.
  

Gained sound knowledge of web design principles, and technical knowledge of Flash/Actionscript, HTML, CSS, PHP and a working knowledge of JavaScript.

• Worked with MDI on various projects on a freelance basis.
  

• Created interactive promotional pieces using Flash/Actionscript and After Effects.
  

• Built websites using HTML, CSS, Javascript and Flash for clients including
  

• Created a 30-second intro for Boy Meets Boy, a reality TV show on BravoTV, using Flash for broadcast animation. It was not used on the air but it is featured on the Season 1 DVD.
  

• Also assisted on several other video production projects using After Effects and Final Cut Pro.
  

Gained valuable skills in Flash animation, Actionscript and video production using After Effects and Final Cut Pro.

American Society of Composers, Authors and Publishers (ASCAP)
Philadelphia Area New Media Association (PANMA)

Music, design, photography, food/wine/beer, quantum physics, comedy